Avvo.com ran an interesting article the other day about mobile websites. Apparently most Americans now own smartphones and it is from their smartphone that they search the internet, not from their ipad or from a pc. That is passe, actually–searching the Internet from a pc or tablet. Most people (count me out) are very tech savvy today and only old foggies are searching the Internet from traditional means such as home pcs and stuff like that. Avvo suggests that lawyers who are competitive need to have a mobile website as part of their marketing strategy. So if you are in the business of law, you’d better wake up and smell the coffee on this particular score.
The article recommended that even family law practitioners should consider having a mobile website. Now, what is that, you ask? I have no idea. I am so not tech savvy. But if I had to hazard a guess, I guess it is a website that can be easily loaded from a smartphone. Not all websites can be easily loaded from a smartphone, btw. If, for example, you have a lot of graphics on your site, and pictures and videos and stuff like that, it is not going to load easily and so potential clients will abort the attempt to load your site and move on to another site. So mobile websites need to be free of all that gook so they can load easily and quickly. So I basically stole a portion of the Avvo article and I hope they don’t find out and come over here and raise bloody hell. But below find the five tips the author of the Avvo piece shared for those of you divorce attorneys who have or will soon have a mobile website:
Make sure all your firm’s critical information is displayed first in easy-to-read text; a phone number and email address is key.
Be sure your mobile site includes all your relevant keywords on the first page.
Don’t have Flash or video on your mobile site; it takes longer to load.
Make navigation simple and don’t feature PDFs or other documents readers have to download; have all your information readily available at their fingertips.
You don’t need to have all the functionality of your regular website on your mobile site; just the basics and an easy way for people to reach you.
To read more, check out the Avvo piece here.